Business students’ toy with advertising during Entertainer masterclass
Business and marketing students at Walsall College have proved to be talented advertisers after taking part in a workshop hosted by The Entertainer.
Five 60-second commercials were created by the 20 students for some of the toy retailer’s most popular items. These included a digger truck, remote control dog and bubble machine gun.
Natalie Sheargold, manager of the Walsall branch tasked the students with preparing and presenting their advert ideas. She said: “It was a joy seeing the students rise to the challenge of producing a full script and product demonstration in one hour. They went beyond expectations, proving they had done their research while delivering precise messages about each toy’s selling points.
“I was impressed by their efforts.”
Natalie explained to the group how The Entertainer runs a similar activity during their recruitment process in order to gauge applicants’ awareness of the selling process and work well in a team. She also emphasised the importance of customer service and relationship building and how these fit into every professional role the students venture into.
Lecturer and Advanced Practitioner, Thomas Rea added: “It’s been great to have The Entertainer’s support in bringing to life the marketing principles that are an essential part of our students’ curriculum. The brief outlined by Natalie encouraged the students to explore payment options, discounts and upselling opportunities in addition to them promoting the features and benefits of each toy. Everyone learned a lot and had fun too.”
The Entertainer’s Walsall store is also providing work experience to some of the students.