This information is used to make our website work effectively, improve the speed and security of our website and to allow us to track visitor use of the website so we can continuously improve our website and content we provide to you.
Like many websites, we also obtain certain types of information when your web browser accesses walsallcollege.ac.uk, wacc.ac.uk or advertisements and other content served by or on behalf of Walsall College on other websites. This information is used to provide measurement services and target advertisements.
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More about our cookies
Strictly necessary cookies
These cookies are essential in order to enable you to move around our website and use its features, such as applying for courses or vacancies at Walsall College, viewing our latest apprenticeship vacancies or e-learning courses. Without these cookies these services cannot be provided.
We use a number of tools that monitor visitor behaviour on our website to help us improve our information and services.
The tool we use most consistently is Google Analytics. This collects anonymous data about how visitors use our website so we can constantly improve our website and the content we provide.
If you wish to opt-out of Google Analytics you can install their opt-out browser add-on.
These are cookies that are not essential, but they enhance your use of our website. The information these cookies collect may be anonymised and they cannot track browsing activity on other sites.
Third party cookies
Some Walsall College website pages use third party services or software, such as embedded apprenticeship vacancies, maps, social networking features, job application software or online videos. Many of these services may set cookies on your device.
These cookies are used to deliver adverts more relevant to you and your interests. They collect information about your browsing habits. Targeting cookies are linked to services provided by third parties, such as ‘like’ and ‘share’ buttons and advertisements. We use targeting cookies to send third parties information on your visit so that they can make their advertising more relevant to you when you visit their websites.
Social media cookies
We embed video content from websites such as YouTube or social networking content from Facebook and Twitter. As a result, when you visit a page with content embedded from social media sites they may place cookies on your computer or mobile too.
We also make use of Social media conversion tracking on our website through Facebook, Twitter and LinkedIn. You may opt out of interest-based advertising through the Do Not Track functionality in your browser, to view each of the cookie policies for the social media platforms we advertise through refer to the following links – Facebook, Twitterand LinkedIn.
Google Remarketing Cookies
These cookies are written by Google for the purpose of showing advertisements to users who have previously visited our site as they browse other websites on the internet.
These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are only placed on our site with our permission. They remember that you have visited our site and this information is shared with other organisations such as advertisers. These cookies are often linked to site functionality provided by the advertisers.
Opt out of advertising cookies
You can opt out of almost all advertising cookies by updating your preferences on the “Your Online Choices” website. It is worth noting that opting out of advertising cookies won’t stop you seeing adverts, just that they won’t be tailored specifically to you.
Turning cookies off from your browser
You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies (more information on how to do this is available here). Doing so however will likely limit the functionality of ours and a large proportion of the world’s websites as cookies are a standard part of most modern websites.
Specific cookies we use
Cookies may be set either by the www.walsallcollege.ac.uk or www.wacc.ac.uk (“first party cookies”), or by a third party website (“third party cookies”). The tables below identify the cookies we use and explain the purposes for which they are used.
However, we continue to collect information about third-party cookies and the tables below are based on the work completed to date. Accordingly, we may update the information contained in this section from time to time. Additionally, some cookies may be set from time to time by feeds from third party websites that we make available on our sites.
1st Party Cookies
|Walsall College and WACC Website||These cookies are essential to the functioning of our website|
3rd Party Cookies
|Salesfusion||We use a marketing service provided by Salesfusion to help us get to know visitors to our website better. Salesfusion’s cookie server will cookie everyone using the domain msgapp.com.
When a person uses our website, Salesfusion look at the msgapp domain and grab a unique id that represents the email address. Salesfusion then look in a master table that contains all the unique ids and relates them to the email address. If that person exists in our contact/lead table, then we will be able to show the email address in the web activity. So, if the emails already exist in our database they are allowed to show up. It would mean that the person was cookied before and since they already exist in our database, we are allowing it to show in web activity and track it.
|These cookies are placed on our website to allow the embedding of our Twitter feed, social sharing and to track advertisements we place within Twitter.||Twitter Cookie Use|
How to contact us
This policy was last updated on 23rd May 2018.