Studied: Digital Marketer Apprenticeship
Progression: Creative Communications Assistant at NHS Black Country and West Birmingham Clinical Commissioning Groups
An Apprenticeship was the last thing Cody Harper was considering as a teenager. He saw himself becoming his own boss, with the freedom to work how and when he chose.
However, an Apprenticeship has turned out as the best way Cody could have established himself as a digital communications professional. After completing his Level 3 Apprenticeship, he now has a role as a creative communications assistant.
This involves him using digital design, written, video and photography technical skills across the Group’s website and social media.
“Apprenticeships have been a massive surprise for me,” said Cody. “I never thought I would ever work in an office. I expected it to be restrictive. It turns out to be the opposite when you’re making a role into something you want it to be.”
Cody began his apprenticeship in January 2019, achieving an overall Distinction grade for his qualification. In addition, he expanded his job role. He is working more independently and contributing more actively to projects, such as the building of a new website.
He is also enjoying more responsibility for the production of videos for staff and external audiences. One of the videos has since made it on to Birmingham Live’s website.
“I’m liaising with more staff at senior level than I used to,” says Cody. “I’m also taking the lead when making videos; script planning and directing.”
Cody was even given the budget to purchase new photography and videography equipment, making costings and recommending what to buy.
He is happy with the way his apprenticeship has evolved.
“I’m still learning other digital skills, developing communications skills and familiarizing myself with design software packages too,” Cody continued. “Having a grounding in all these areas means my contribution to the team I work with is more valuable.”
Find out more about the Digital Marketing Apprenticeship Standard here.