The beauty of a quality service
Make-up artist, Ravita Pannu not only impressed students with her creative and technical skills, she wowed them with her high customer service standards as well. The bridal make-up specialist spoke at length to Level 1 and 2 hair and make-up students during a two-hour masterclass.
“I told the students I once took an hour-long journey back to a client about to get married so that I could improve on the look I’d created for her,” explained Ravita. “They all couldn’t believe how much it meant to me to do the best work I possibly could. This is how I am with all my clients. I’d encourage anyone that wants to be a professional artist to be the same way.”
This strong work ethic also came through as Ravita spent two hours demonstrating a bridal make-up look to the group of students. She did this while sharing industry tips and production recommendations.
The customer service factor was emphasised once again as Ravita advised the students about the importance of engaging with a client during the make-up process.
“I’m always explaining to clients what products I’m putting on them and asking them if they’re comfortable,” said Ravita. “I did exactly this with Chloe, the student who was my model during the masterclass. I wanted the students to see that this is how clients feel more at ease and will be happier with the service they receive.
“Everyone took this on board. Hopefully it means they’ll have great success with their own clients when they turn professional.”
Following a profile on the BBC News website and with a Daily Mail feature coming up, Ravita is in more demand than ever before. Fortunately, they’ll be plenty of new artists following in her footsteps to help with the workload.