Signs are a vital component to any business. They offer more than just an advertisement window to a business. They provide a competitive advantage against others in the market, whilst giving potential customers a small insight into the personality of a business.
According to Signs Express, 83% of UK businesses consider signs, graphics and displays to play a major part in their marketing strategy. And just like any other branding, signage is subject to different styles and trends. Here we take a look at just a few examples.
Industrial signs are increasingly making an impression and not just with potential customers. We’re seeing simple signs with thinner fonts being replaced with those that are bigger and bold. There is also a growing desire for a more rustic style of sign with a distressed finish, which can be accomplished very well with industrial metal. And because the industrial style is so versatile, it can be used in any number of fonts and styles.
2. Tactile signage
Whilst traditionally used in public buildings to aid accessibility, today, tactile signage is going through a bit of a makeover. Many businesses are looking for more engagement with customers by adding a quirky or fun element to their signage. This could be anything from embossed table number identification to restroom door icons created from artificial grass.
Quirky or retro looking typography can add lots of character to a sign and we’re seeing many more businesses choosing to invest in personalised fonts that reflect their style. Serif fonts, for example have been around for a long time, but it’s their counterparts, sans serif fonts that have been more widely used, primarily because of their readability. However, with technology advancements, serif fonts are slowly making a comeback.
4. LED lights
Signs with LED backlights are a sure fire way to grab attention. They not only provide a more cost effective way to advertise at night, but they add an extra element of intrigue for potential customers. Yes, there is a fine line, but done correctly, LED lights can add real depth to your sign.
As eco-friendly businesses are increasingly on the rise, these businesses are choosing to invest in signs made from materials that are in line with their business values. And whilst this may not affect the overall look of a sign, in the future, sign makers will be expected to find ways to become more sustainable, for example using recycled plastics and other materials to create their artwork. Perhaps this could be the trend that sets you apart from the competition?
At Walsall College, we know signage can have a massive impact on a business, particularly with passing trade. That’s why our nationally recognised sign making apprenticeships provide hands on experience with various employers, where you’ll have the opportunity to design, manufacture, paint and decorate your own signs.