Five essential skills that are the ‘new normal’ for any business

The pandemic has rocked every business, in some shape or form. But that doesn’t necessarily have to be a bad thing. 

Businesses have been forced to re-think alternative ways to reach out to their customers in order to keep their business afloat – for some, this has meant changing the business model altogether. Business savvy restaurants for example, have launched ‘cook-at-home’ and takeaway options so people can continue to enjoy restaurant-quality food from the comfort of their own home. Keep reading to discover more skills you need to succeed in a career in business.

When it comes to soft skills training, 33% of employers believe ‘problem-solving’ is the most in demand across the UK workforce, according to Hays. 

Understanding the importance of problem solving can help you develop as an employee, but also as a leader. If you are able recognise and resolve issues quickly, you become a highly valuable resource. 

This doesn’t necessarily relate to managing people effectively, but more about taking the lead in a situation where you have some expertise you can share. For example, if you need to put together a presentation and you’re confident using PowerPoint, perhaps you could suggest taking the lead in assembling it. 

We’ve all had to adapt to new ways of working, changing priorities and perhaps even taking on additional responsibilities. Now is the time to show people your capabilities!

Good business is about understanding the needs of customers, but also their challenges. Popular clothing and fashion website, Boohoo, has recognised that in order to stay in style, they must develop a new strategy focusing on people’s current situations. 

“People aren’t really buying going-out items, but they are buying homewear – hoodies, joggers, tracksuit bottoms. Sales of tops have gone up in particular, with everyone wanting to look smart on Zoom calls,” a Boohoo spokesperson told the BBC.

If you are able to identify a creative opportunity in any situation, you might be in the right business! Those who haven’t been able to keep up are facing the consequences – like the closure of many popular high street stores, including John Lewis. 

Businesses are always looking for new opportunities to reach out to their customers. The most successful are those who can change as their customers change.  However it’s no longer just about staying in the market lead.

Businesses must acknowledge the importance of staying ahead of the curve and potential changes, so they are properly prepared for whatever comes their way. 

Digital skills are important to most businesses, but soon they will be essential. The Department for Education says the number of digital jobs is continuing to grow faster than most employment sectors, according to the BBC. Businesses who recognise this have taken the lead and revolutionised the industry. Historically, it may have been important for one or two individuals to have some digital knowledge; however, today you’ll find few job descriptions without this on their criteria. The most common of these being knowledge of social media, but this can also extend to content management systems and more. If you have an impressive social media following, you could already be ahead. 

Whilst businesses are navigating through these changes, it’s important you stay ahead and invest in these skills. At Walsall College, we offer a range of business courses taught by tutors with experience and links to the real world of business. We also provide work experience placements at partner businesses for you to gain more knowledge of the industry. 

Apply now to secure your place for September. See our business courses.