• Our College
    • About Walsall College
    • Alumni
    • Contact Us
    • Enterprises
    • Events
    • Governance
    • Locations
    • News
    • Open Days
    • Our Partners
    • Policies & Procedures
    • Services For Schools
    • Term Dates – 2024/25
  • Study with us
    • All Subjects
    • Free Adult Courses
    • Course Search
    • Courses For School Leavers
    • Apprenticeships
    • Courses For Adults
    • Distance Learning
    • University Level
    • A Levels
    • T Levels
    • Access To HE
  • Students
    • Walsall College Graduate
    • Careers Guidance
    • Student Finance
    • Student Support
    • Student Enrichment
    • Ready Respect Safe
  • Parents
    • FAQ’s For Parents
    • Pastoral Support Officers
    • Raising The Participation Age
    • Work Experience
    • Working With Parents
  • Employers
    • Apprenticeships
    • Path 2 Apprenticeships – Employers
    • Innovation Service
    • More Employers Services
  • Jobs
    • Current Jobs
    • Additional Careers information
    • Apprenticeship Jobs
  • Course Search
Contact Us
  •   Get a Prospectus
  • |
  •   Home Access
  • |
Walsall CollegeWalsall College
  • Our College
    • About Walsall College
    • Alumni
    • Contact Us
    • Enterprises
    • Events
    • Governance
    • Locations
    • News
    • Open Days
    • Our Partners
    • Policies & Procedures
    • Services For Schools
    • Term Dates – 2024/25
  • Study with us
    • All Subjects
    • Free Adult Courses
    • Course Search
    • Courses For School Leavers
    • Apprenticeships
    • Courses For Adults
    • Distance Learning
    • University Level
    • A Levels
    • T Levels
    • Access To HE
  • Students
    • Walsall College Graduate
    • Careers Guidance
    • Student Finance
    • Student Support
    • Student Enrichment
    • Ready Respect Safe
  • Parents
    • FAQ’s For Parents
    • Pastoral Support Officers
    • Raising The Participation Age
    • Work Experience
    • Working With Parents
  • Employers
    • Apprenticeships
    • Path 2 Apprenticeships – Employers
    • Innovation Service
    • More Employers Services
  • Jobs
    • Current Jobs
    • Additional Careers information
    • Apprenticeship Jobs
  • Course Search

16-19s

Home » News & Blog » Business students complete behind the scenes social media project with Staffordshire University Business School

Business students complete behind the scenes social media project with Staffordshire University Business School

  • Categories 16-19s, Business Finance and Enterprise, News & Blog
  • Date 6th May 2021

Business students at Walsall College have been completing background checks and data audits on the world’s most popular social media platforms.  The activity was part of a project brief set by a Staffordshire University lecturer.

Dr Ijeoma Onwumere of the University’s Business School led on the brief.  This came from a milk shack business trying to decide which social media platform to advertise their product on.

She encouraged students to present their research findings and recommendations in an infographic, podcast or video format.

“The project aimed to show students how businesses can strategise by using information they have about existing or target customers.  Raising awareness of who they are and the products or services they offer,” said Dr Onwumere.  “I wanted them to dig deep into the operational and analytical sides of the different social media platforms.  This was particularly in relation to how browser activity and data is used by advertisers to engage on a one-to-one level with customers.

“The students explored each platform’s advertising functions thoroughly.  They presented their work in an engaging and informative way.

“I enjoyed seeing what they had achieved.”

The social media project was one of many activities being carried out as part of the students’ Virtual Work Experience Week.  This is a programme developed by the work experience team in conjunction with local organisations.

Mia Stevenson, one of the students taking part in the project said: “We haven’t yet looked at social media audience targeting techniques.  It’s opening up my eyes to just how much personal data is so easily available to these platforms.

“I see both the good and bad sides to this.  It’s improving my awareness in this area.”

Mia added: “Work Experience Week has been useful.  It’s given me some career inspiration.  Having learned more about corporate business, especially business management, it’s an area I’m considering exploring at university.”

Tag:business-and-marketing, Staffordshire-University, work-experience-week

  • Share:
author avatar
Shobby Patel

Previous post

Digital whizz kids bag top competition prizes
6th May 2021

Next post

Spotlight on Talent – Libby Howard
6th May 2021

You may also like

power utilities web
Cody to complete T Level student journey with help from Power Utilities Group
14 May, 2025
Matrix Award reaccred web
Walsall College celebrates successful Matrix Quality CEIAG reaccreditation
1 May, 2025
Condola Dennis with Ashleigh Hodges Fellowship for British Hairdressing web
Condola’s commendation for Garden of Eden creation
16 April, 2025

News & Blog Search

News, Blog & Case Studies

  • A-Level-hybrid-programme
  • Cannock
  • Case Studies
    • A-Levels
    • Access to HE
    • Administration Customer Care Law and Retail
    • Adults 19 Plus
      • Cannock
      • Community Learning
    • Apprenticeships
    • Art & Design and Photography
    • Automotive
    • Aviation, Travel & Tourism
    • Bricklaying
    • Business Finance and Enterprise
    • carpentry
    • Computing & ICT
    • Construction & the Built Environment
    • Deaf Academy
    • Dental
    • Distance Learning
    • Early Years
    • Electrical Installation
    • Employability
    • Employers
    • Engineering
    • English and Maths
    • ESOL and Community Interpretation
    • Fashion
    • Hairdressing & Barbering
    • Health & Social Care
    • Hospitality
    • Industry Placement
    • Law
    • Leadership and Management
    • Media
    • Music & Performing Arts
    • Painting and Decorating
    • Pharmacy
    • Plastering
    • Plumbing and Gas
    • Public Services
    • School Leavers
    • School Leavers
    • Science
    • Signmaking
    • Sport
    • Student Support
    • Supported Learning
    • T Levels
    • Teacher Training
    • University Level
    • Walsall College staff
  • Community Learning
    • Connecting Communities
  • Connecting Communities
  • Construction College Midlands
  • Law
  • News & Blog
    • 16-19s
    • 19 Plus
    • A Levels
    • Access To He
    • Administration, Customer Care, Law and Retail
    • Apprenticeships
    • Art & Design and Photography
    • Automotive
    • Aviation, Travel & Tourism
    • Beauty
    • Bricklaying
    • Business Finance and Enterprise
    • carpentry
    • community learning
    • Computing & ICT
    • Construction & the Built Environment
    • Construction College Midlands
    • Creative
    • Dental
    • Distance Learning
    • E-Sports
    • Early Years
    • Electrical Installation
    • Employability
    • Employer News
    • Engineering
    • English and Maths
    • ESOL and Community Interpretation
    • Fashion
    • Games Art
    • Graphic Design
    • Hairdressing & Barbering
    • Health & Social Care
    • Hospitality
    • Industry Placement
    • Media
    • Music & Performing Arts
    • Pharmacy
    • Photography
    • Plumbing and Gas
    • Public Services
    • Science
    • Signmaking
    • Sport
    • Student Support
    • Supported Internship
    • Supported Learning
    • T Levels
    • Teacher Training
    • Uncategorised
    • University Level
    • Young People (14-16)
  • Orbital-10
  • Painting and Decorating
  • Protective Services
  • Recruitment
  • roofing
  • Traineeships
  • Warehousing

logo-walsall college

Walsall College,
Wisemore Campus,
Littleton Street West,
Walsall,
WS2 8ES

Contact Us

Corporate

  • Governance
  • Meet The Governors
  • Ofsted
  • Partners
  • Policies & Procedures
  • Privacy Policy
  • Services For Schools

Legal

  • Disclaimer
  • Cookie Policy
  • Cookie Settings
  • Complaints Procedure
  • Site Map
  • General Conditions of Purchase
  • Accessibility Statement

Staff & Students

  Home Access

ceop

Social Media

Keep in Touch...

We use cookies to collect information about how you use our website.
We use this information to make the website work as well as possible and to improve our services. If you accept all of our cookies you will be accepting advertising, performance and analytics cookies.
You can find more information in our cookie policy.
Accept All Set Preferences Cookie Policy
Cookie Settings

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorised as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

For more information please read our cookie policy
Necessary
Always Enabled

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Some pages use eventbrite as a booking service. We use essential 1st party cookies from eventbrite.com and related top level domains. Please see eventbrites cookie policy for further details.

You may disable eventbrite cookies by changing your browser settings, but this may affect how the website functions.

Performance

Use this toggle to the left to manage how your browser uses performance cookies. on this website.

Analytics

We’d like to set analytic cookies to help us to improve our website by collecting and reporting information on how you use it. For more information on how these cookies work please see our privacy policy.

Advertisement

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.

Save & Accept