Apprentices and apprentice employer partners come together at Black Country Apprenticeship Awards

The Black Country Apprenticeship Awards 2025 included award finalists nominated by Walsall College.
College representatives joined employer partners and apprentices at a ceremony which shone a spotlight on the rising stars from across different sectors of industry.
SME Employer of the Year award finalists nominated by the college were:
- Fred Smith & Sons (Motor Bodies) Limited
- Sandwell Accountancy Services
West Bromwich-based Fred Smith & Sons currently has six apprentices training on business administration and motor vehicle service/maintenance pathways.
“Apprenticeships are so much more than a training scheme to us,” said Michelle Ward-Smith, Transport/Truck Retail Manager. “By investing in workforce training and development, we’re not only securing the future of our business but also contributing to the growth of the automotive sector.
“It’s been incredibly rewarding to see the fresh perspectives and energy our apprentices bring and the support we provide helps them thrive both professionally and personally.”
Sandwell Accountancy Services was nominated for their exceptional contribution to apprenticeship development and community support. They employ apprentices at Level 2 and provide progression opportunities through to Level 3, 4 and CA (Chartered Accountant).
Apprentices nominated by the college were:
- Daniel Pickin: Black Country Healthcare NHS Foundation Trust – Health and Public Service Apprentice of the Year finalist
- Chloe Ward: Fred Smith & Sons (Motor Bodies) Limited– Professional Services Apprentice of the Year finalist
Chloe began her apprenticeship journey straight after leaving school at 16 when she joined Fred Smith & Sons as a truck rental administration apprentice. She later secured a permanent role as truck rental administrator and embarked on the Level 3 Team Leader/Supervisor Apprenticeship Standard.
On achieving this qualification, she was appointed Assistant Manager, consolidating her current responsibilities, leadership capabilities and ambitions.
“My apprenticeship journey has been a way for me to re-do school again in an environment that has helped me thrive,” said Chloe, 24.
“I came out of school unsure of my future and lacking confidence. Working for a family-run business has helped me grow professionally and personally. I’ve led major projects and taken charge during management absences – overseeing operations and liaising with staff and clients.
Chloe added: “My confidence has grown massively, and I’m proud to now be an Assistant Manager. This journey has truly transformed my life.”
As part of the estates team at Black Country Healthcare NHS Foundation Trust, Daniel Pickin consistently demonstrates dedication, resilience and a genuine passion for his work and learning.
While studying the Level 2 property maintenance operative apprenticeship standard, he is often the first to offer help to fellow apprentices who are struggling, even volunteering his time for one-to-one sessions to guide them through challenging tasks and topics. His natural leadership and empathy make him a valued member of the group.

