Cookie Policy | Walsall College
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Cookie Policy

Walsall College uses cookies on our website as almost all websites do, to help provide you with the best experience we can.

Cookies are text files placed on your computer or mobile phone to collect standard internet log information and visitor behaviour information.

This information is used to make our website work effectively, improve the speed and security of our website and to allow us to track visitor use of the website so we can continuously improve our website and content we provide to you.

Like many websites, we also obtain certain types of information when your web browser accesses walsallcollege.ac.uk, wacc.ac.uk or advertisements and other content served by or on behalf of Walsall College on other websites. This information is used to provide measurement services and target advertisements.

For further information visit  www.aboutcookies.org or www.allaboutcookies.org.

Granting us permission to use cookies

If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect.

More about our cookies

Strictly necessary cookies

These cookies are essential in order to enable you to move around our website and use its features, such as applying for courses or vacancies at Walsall College, viewing our latest apprenticeship vacancies or e-learning courses. Without these cookies these services cannot be provided.

Performance cookies

We use a number of tools that monitor visitor behaviour on our website to help us improve our information and services.

The tool we use most consistently is Google Analytics. This collects anonymous data about how visitors use our website so we can constantly improve our website and the content we provide.

If you wish to opt-out of Google Analytics you can install their opt-out browser add-on.

Functionality cookies

These are cookies that are not essential, but they enhance your use of our website. The information these cookies collect may be anonymised and they cannot track browsing activity on other sites.

Third party cookies

Some Walsall College website pages use third party services or software, such as embedded apprenticeship vacancies, maps, social networking features, job application software or online videos. Many of these services may set cookies on your device. 

Targeting cookies

These cookies are used to deliver adverts more relevant to you and your interests. They collect information about your browsing habits. Targeting cookies are linked to services provided by third parties, such as 'like' and 'share' buttons and advertisements. We use targeting cookies to send third parties information on your visit so that they can make their advertising more relevant to you when you visit their websites.

Social media cookies

We embed video content from websites such as YouTube or social networking content from Facebook and Twitter. As a result, when you visit a page with content embedded from social media sites they may place cookies on your computer or mobile too.

We have buttons throughout the site which enable you to share pages and information with your friends through social networking sites. These websites may set a cookie when you access them via these buttons. To find out more about these cookies please visit the relevant social media site’s privacy and cookie policy.

We also make use of Social media conversion tracking on our website through Facebook, Twitter and LinkedIn. You may opt out of interest-based advertising through the Do Not Track functionality in your browser, to view each of the cookie policies for the social media platforms we advertise through refer to the following links - Facebook, Twitter and LinkedIn.

Google Remarketing Cookies

These cookies are written by Google for the purpose of showing advertisements to users who have previously visited our site as they browse other websites on the internet.

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are only placed on our site with our permission. They remember that you have visited our site and this information is shared with other organisations such as advertisers. These cookies are often linked to site functionality provided by the advertisers.

You can opt out of Google’s use of cookies by visiting Google’s Ads Settings. Alternatively you can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt out page.

Opt out of advertising cookies

You can opt out of almost all advertising cookies by updating your preferences on the “Your Online Choices” website. It is worth noting that opting out of advertising cookies won't stop you seeing adverts, just that they won't be tailored specifically to you.

Opt out of advertising cookies

Turning cookies off from your browser

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies (more information on how to do this is available here). Doing so however will likely limit the functionality of ours and a large proportion of the world's websites as cookies are a standard part of most modern websites.

Specific cookies we use

Cookies may be set either by the www.walsallcollege.ac.uk or www.wacc.ac.uk ("first party cookies"), or by a third party website ("third party cookies"). The tables below identify the cookies we use and explain the purposes for which they are used.

However, we continue to collect information about third-party cookies and the tables below are based on the work completed to date. Accordingly, we may update the information contained in this section from time to time. Additionally, some cookies may be set from time to time by feeds from third party websites that we make available on our sites.

1st Party Cookies

Provider Purpose Further Information
Google Analytics These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the site from and the pages they visited. Google’s Privacy Policy

How to opt out
Walsall College and WACC Website These cookies are essential to the functioning of our website
E-Careers Website Link These cookies are used to link to the e-learning part of our website provided by e-careers E-Careers Privacy Policy
Vacancy Filler – Job Application This cookie is used to provide the job application area of our website provided by Vacancy Filler Vacancy Filler Privacy Policy

3rd Party Cookies

Provider Purpose Further Information
Facebook These cookies are placed by Facebook and allows control over the "Follow us on Facebook" and "Like" buttons, collect the language settings and allow you to share the page. We also have cookies in place that tracks conversions from Advertisements we have placed within Facebook.
Facebook Privacy Policy

How to control online ads from Facebook
Google and Double Click Google places cookies to make advertising more engaging to users and more valuable to publishers and advertisers. Some common applications of cookies are to select advertising based on what’s relevant to a user; to improve reporting on campaign performance and to avoid showing ads that the user has already seen. These cookies also allow us to target you with remarketing advertisements using Google and its network of advertisers. We also use Google Cookies to embed maps into our website. Google’s Privacy Policy

How to opt out or control preferences of Google Remarketing
Salesfusion We use a marketing service provided by Salesfusion to help us get to know visitors to our website better. Salesfusion's cookie server will cookie everyone using the domain msgapp.com.

When a person uses our website, Salesfusion look at the msgapp domain and grab a unique id that represents the email address. Salesfusion then look in a master table that contains all the unique ids and relates them to the email address. If that person exists in our contact/lead table, then we will be able to show the email address in the web activity. So, if the emails already exist in our database they are allowed to show up. It would mean that the person was cookied before and since they already exist in our database, we are allowing it to show in web activity and track it.
Salesfusion Privacy Policy
Twitter These cookies are placed on our website to allow the embedding of our Twitter feed, social sharing and to track advertisements we place within Twitter. Twitter Cookie Use

How to opt out of Twitter remarketing
YouTube These cookies are placed on our website to allow the embedding of YouTube videos into our site and to track how long visitors view these for. How Google uses Cookies

Manage cookies in your browser
AddThis We have sharing icons throughout our website which allow users to share content. These cookies track usage of AddThis links. The cookies may be set and used on other websites too. AddThis explain their cookies (anonymous tracking cookies) here and offer an opt-out mechanism here. AddThis Privacy Policy

AddThis OptOut

How to contact us

If you have any questions about our privacy policy or any information we might hold about you, please contact us by  email

This policy was last updated on 23rd May 2018.

View our Privacy Notice here

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