Students Get a Specialist Take on Digital Marketing Careers

A digital marketing specialist visited Walsall College to give Computing students an insight in to the industry and an overview of her career to date.

Marketing Graduate, Sarah McGregor is a Senior Digital Marketing Executive at Enigma Digital, a leading global provider of mobile data security solutions for smart device users.

Her role involves supporting the overall marketing strategy of the organisation with high quality site content, blogs, articles and targeted landing pages.

Sarah’s presentation covered the different elements of digital marketing including social media, search engine optimisation and retargeted advertising.

IAG Advisor at Walsall College, Melanie Kerr, said: “Digital marketing is currently one of the fastest growing industries in the UK, so we are keen for students to expand their understanding of the sector and the careers available.”

Level 3 Digital Age Innovation student, Zoe Claudia Goncalves, said: “I found Sarah’s presentation very inspiring, especially as she is not that much older than us and she has already achieved so much in her career. Digital marketing also seems like an exciting area to specialise in.”

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