Luke 1977, a fashion label created by a former fashion student from Walsall College, has been unveiled as the new kit partner of Aston Villa.
Luke Roper, the brand’s Creative Director and co-founder, has worked collaboratively with Aston Villa on the design of the Birmingham club’s new kit.
The designer, who is a life-long Villa fan, was chosen for his understanding of the shirt’s history and has applied his passion and knowledge to the design.
The kit will bear the lion brand logo of Luke 1977, which was set up in the West Midlands in 2001. The fashion label “has all the components of the modern lad” and “draws strong influences from the tough elements of its native Birmingham”.
Luke studied fashion at Walsall College, before progressing onto a degree in menswear design at Central Saint Martin’s College of Art and Design.
On the partnership, Luke Roper said, “As part of the pride and a lifelong Villa supporter, it is a huge honour to be asked to bring my 20 years of design experience to the creation of the new kits. I have worked closely in collaboration with both Aston Villa and Fanatics, which demonstrates a fresh approach to design and a commitment to give more back to the supporters. Every time a Villa fan sees the kits, they will know that one of their own has been a part of the design process.”
Aston Villa’s Chief Commercial Officer, Luke Organ added, “The deal with LUKE 1977 and Fanatics represents a true partnership. All parties work collaboratively to deliver the very best product for our fans. Extending our prosperous relationship with Fanatics can only benefit the Villa faithful and working with LUKE 1977, headed by lifelong Villa fan Luke Roper, is indicative of our commitment to the Aston Villa fanbase.”
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