Aston Villa | Walsall College
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Aston Villa

The Company:

VMF (Villa Midlands Food) is a unique scheme run by Aston Villa Football Club, offering youngsters a career opportunity in the hospitality industry. The training restaurant, located in the Directors suite at Villa Park, bucks the trend in using regional produce, with dishes cooked and served by youngsters from the area.

The Training:

As part of the scheme, apprentices spend two years with Aston Villa Hospitality and Events and take a Level 2 NVQ Diploma in Hospitality Services working with Walsall College as the training provider. The restaurant and students have won a whole host of awards, including Chef Team of the Year (Gold) in the Football Hospitality Awards and Young Chef of the Year (Silver) in the Marche Awards.

The Impact:

Paul Plant, Training Manager for Aston Villa said: “We chose to work with Walsall College because they absolutely identified what our requirements are and helped us achieve this. After the success of the first intake of students, we now have a second intake beginning their apprenticeships.

“Aston Villa as an organisation is socially aware and this project has allowed us to invest in the future of young people and reach people who may not usually have these opportunities. We are committed to apprenticeships in the long-term; they’re definitely the way forward.”

VMF Apprentice, Asher Robinson said: “I enjoy working with the ingredients and learning to make new things. It’s challenging but I really enjoy it. I really enjoy preparing all the food and service day; you’ve got to get things right. It’s been great learning how to plate up food and make it good enough to go out. I would eventually like to work in the main Villa kitchens and one day, I would like to travel the world and work in different restaurants.”

Fellow Apprentice, Lawrence Jervis added: “I like making people happy with food. I get a lot of pleasure from running my own section and dealing with orders coming in fast during service. At school I was doing 9am-3pm and now it’s more like 3pm -11pm; I love it! After my apprenticeship, I would like to get as much experience as possible in restaurants and I eventually want to become a chef or to open my own restaurant.”

About Apprenticeships

An Apprenticeship is a brilliant first step on the career path in many industries and a great way for employers to recruit and develop new staff in their business.

Apprenticeships allow young people to have a paid job and achieve qualifications, including anNVQ Level 2 or 3, by learning as they work.

Facts and Figures

80% of employers believe Apprenticeships reduce staff turnover and increase loyalty.(source: National Apprenticeship Service/Populus employer survey, 2009)

88% of employers believe that Apprenticeships lead to a more motivated and satisfied workforce. (source: National Apprentice, 2009)

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