This course will help you to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. You will typically be working as part of a team, in which you will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. You will be working to marketing briefs and instructions and normally report to a digital marketing manager, a marketing manager or an IT Manager.
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Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.
Apprentices will progress to become either a Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.
|Location||Various Locations, not at Walsall College sites.|