This course is ideal for those with an interest in digital communications, marketing and social media. As a beginner, apprentices will learn to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer engagement, retention and loyalty.
Apprentices will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. They will be working to marketing briefs and instructions and normally report to a digital marketing manager, a marketing manager or an IT Manager.
Walsall College is proud to be the West Midlands Combined Authority ‘Digital Skills Lead’ for all West Midlands Colleges. Our apprentices are given access to the latest technology and guidance at our dedicated learning centres- the risual Microsoft Academy and Cisco Academy, so they have the tools to excel in the workplace.
Apprentices on this course will develop the following skills, knowledge and behaviours:
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Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.
Apprentices will progress to become either a Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.
|Location||Various Locations, not at Walsall College sites.|