Students Take to the Airwaves
Day two of our tour... we're in Bentley Bridge today!
A group of Walsall College students, who recently had the chance to star in a radio advert and go backstage at Free Radio in Birmingham, heard their efforts broadcast on local airwaves for the first time as the advert went live across the West Midlands this week.
The students were recorded talking about life at Walsall College and their dreams and aspirations for the future to promote the College’s Open Day on Wednesday 20th June, from 4-7pm.
The advert is currently being broadcast on Free Radio and other commercial radio stations including Capital FM and Signal 107.
The advert is part of the College’s ‘Realise Your Dream’ recruitment campaign, which has been developed to showcase to prospective students how Walsall College can help them fulfil their career goals. The integrated campaign has also seen a series of student videos produced and launched online through the College’s social media networks as part of a viral campaign, while corresponding adverts have been displayed on local buses and bus shelters.
The videos and adverts will also be on display during the College’s Open Day, giving visitors the opportunity to hear about the real life experiences of current students.
The Open Day will be a chance for anyone considering starting a course at Walsall College, to speak to tutors and guidance staff about finding the right course for them and take a look around the facilities.
One of the stars of the advert, Matt Woolley, who is on a Media Studies course and dreams of becoming a professional photographer, said: “I had a great day recording the advert and was very proud when I heard it on the radio for the first time. I also got a great insight into how radio adverts are put together, which is great experience for me as I want to pursue a career in the media industry.”
Principal and Chief Executive of Walsall College, Jatinder Sharma said: “Attendance at our Open Days has been extremely high this year and we expect the forthcoming event to be our most popular yet, as many students will be coming to the end of their current courses and considering their options for the next academic year.
“It is also wonderful to see that our students are so eager to get involved with promoting the College to new students, which is a reflection on the community spirit that exists here.”